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Sr. Product Marketing Manager

Knak

Knak

Marketing & Communications, Product
Canada · Remote
Posted on Thursday, March 14, 2024

Knak is a mission-driven company

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...

Empowering people to be creative.

That’s why Knak exists.

We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.

Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

We are seeking a Senior Product Marketing Manager who will be instrumental in developing engaging stories and effective sales materials for Knak.

This position involves close collaboration with teams across Marketing, Product, and Sales to deeply understand the needs and challenges of our clients. Using these insights, the ideal candidate will craft strategic messaging and content aimed at driving business growth, support sales, and boosting product use among our customers.

Key Responsibilities:

  • Strategic Communication: Develop compelling communication strategies for new product initiatives. Work closely with product management, marketing, and sales, to create a cohesive and powerful message.
  • Marketing Campaigns: Oversee the creation and execution of comprehensive marketing campaigns. This includes managing the campaign from conception to completion, utilizing both digital and traditional channels to maximize reach and impact.
  • Sales Support: Provide the sales team with the tools and resources they need to effectively showcase the product's value. This involves crafting presentations, case studies, and demos that are specifically designed to enhance sales efforts.
  • Content Development: Generate a variety of content to bolster marketing and sales activities. Responsibilities include writing insightful articles, creating engaging videos, and preparing detailed whitepapers and case studies that underscore the unique advantages of the product.
  • Market Insight: Engage in detailed market and competitive analysis to understand industry trends and competitive positioning. Use this information to strategically differentiate the product in the marketplace, highlighting its unique benefits to the target audience.

Qualifications

  • Experience in Product Marketing: Over five years of dedicated experience in product marketing, boasting a verifiable history of effectively launching and scaling products. Adept at navigating the complexities of product lifecycle management and achieving market success.
  • Outstanding Communication Abilities: Possesses exceptional writing and communication skills, with a talent for crafting engaging and insightful content that connects with diverse audiences. With an enthusiastic approach to writing, they excel in translating complex ideas into clear, compelling narratives, ensuring messages are conveyed persuasively across diverse platforms.
  • Education: Holds a Bachelor’s degree in Marketing, Business, or a closely related discipline, providing a strong theoretical and practical foundation in key marketing concepts and strategies.
  • Marketing Operations Expertise: Has practical experience in marketing operations, possibly from working directly in that area. Holds certifications in key marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, and Pardot, showcasing a solid grasp and ability to use these technologies effectively.

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2022! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you’re looking for, then we’d love to hear from you!

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact culture@knak.com.


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