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Content Writer

TryCycle

TryCycle

Marketing & Communications
Ottawa, ON, Canada
Posted on Tuesday, May 28, 2024

Content Writer

Location: Ottawa, ON / Hybrid (in-office 2-3 days per week)
Status: Full-time Position, Monday to Friday

About TryCycle:
Founded in 2017, TryCycle is a private sector Ottawa tech company bridging the gap between digital health software and human connection. Our mission is to reduce barriers to care, increase compassion, and improve outcomes for people with substance use disorders, mental illness, depression, or trauma. We are deeply proud of our community-oriented health initiatives that empower at risk populations including Indigenous, Veterans, and Youth.
A proudly Canadian company with over 240 staff, TryCycle was named Ottawa’s Fastest Growing Company of 2023 and 2024 and, in 2023 earned two Best Ottawa Business Awards. For more information, please visit our website at www.trycycle.ca.

About You:
You are a master of words and a sales-savvy content creator, skilled in crafting concise and impactful copy. You use data, facts, use cases, and storytelling to educate diverse audiences, enhance brand awareness, and drive sales. You will excel at writing content that highlights TryCycle’s mission, vision, values, and products to drive sales. Your enthusiasm for collaboration ensures the creation of key messages that effectively promote our organization’s strengths and offerings.


You approach feedback with an open and thoughtful mindset, embracing diverse perspectives as an integral part of the creative and content generation process. You have a positive attitude and a willingness to learn. You thrive in a highly collaborative environment that is fast paced and demands quality and agility in your work. This is a full-time position and an exciting opportunity to join a made-in-Ottawa digital health tech company! As a key member of the Sales and Marketing team, you will be organized, highly resourceful, and able to work autonomously, taking complete ownership and accountability of your work and priorities.


Position Summary:
You will develop various content types — including sales materials, website copy, social posts, product descriptions, proposals, and more — that address our target audiences and promote our brand. You will be tasked with delivering on TryCycle’s sales and marketing content, writing a variety of materials for various audiences, responsible for multiple outputs each week, largely consisting of (2-3 page) sales/product/marketing content. You will collaborate directly with cross-functional teams to understand TryCycle’s products and programs. This role involves a blend of strategic thinking, creativity, and analytical skills to understand the market, target audience, and competitive landscape to effectively position and promote TryCycle’s products and programs.

Main Responsibilities:
● Writing engaging and persuasive sales copy for print, web, or other media formats to attract potential customers.
● Developing clear and concise product descriptions and sales materials.
● Creating compelling sales materials, sales proposals, reports, case studies, vision documents, and marketing content for a variety of audiences, industries, and topics.
● Collaborating with the sales team to refine messaging and improve communication strategies.
● Developing and writing clear and compelling content for TryCycle products and programs.
● Developing clear and concise product descriptions and sales materials.
● Generating content for sales collateral, such as brochures, flyers, and email campaigns.
● Researching and integrating industry-specific language to resonate with target markets.
● Ensuring all sales documentation is compliant with company policies and legal guidelines.
● Staying updated on product features, benefits, and market trends to inform writing efforts.
● Writing and finding our “voice” for social media; including but not limited to LinkedIn, Twitter, Media Releases, and/or website articles/blog posts.
● Conduct market research to understand customer needs, preferences, and trends. This may involve analyzing data, conducting surveys, and staying updated on industry news.
● Creating and managing a detailed work plan, including timelines for delivery and a list of required stakeholder inputs and approvals.
● Proactively and regularly communicating updates, progress, and challenges with your direct manager and other (internal) stakeholders.
● Collaborating with external partners in the marketing/media space to develop campaigns, advertisements, and other communications.

Keys to Success:
● You have an enthusiasm for creativity, collaboration, and innovation in all your writing projects, demonstrating flexibility and perseverance until we “get it right.”
● You love storytelling through various channels, and formats and have a consistent method of conveying stories and complex topics in a clear, captivating, and meaningful way.
● Collaboration comes naturally to you, and you have a strong desire for collaboration and a commitment to actively seeking out, accepting, and incorporating feedback.
● You have a proven ability to adjust your writing style to suit various audiences.
● You have excellent organizational skills, are able to set and manage priorities, meet deadlines, and work independently.
● You are resourceful and can utilize a wide range of information sources to create technically sound content.
● You have advanced knowledge of word processing software and tools, social media platforms, databases, Internet, and e-mail.
● You have excellent interpersonal and communication skills, both written and verbal.
● You can communicate fluently in English (spoken and written).
● Ability to communicate in French would be a great asset.
● Marketing and/or communications experience.

Mandatory Requirements:
● 3+ years of proven writing expertise within a corporate or private sector setting, particularly in contexts involving the development and ongoing evolution of new products.
● Bachelor’s degree in English/Communications/Journalism and/or equivalent experience in a related field.
● Ability to communicate fluently in English.
● Must reside in the city of Ottawa or surrounding area.
● This position will require a background check and training in privacy regulations.

Why Work at Trycycle:


● This position is hybrid, 50/50 meaning that the expectation is to work 2-3 days per week in person, in our Ottawa office (1525 Carling Avenue).
● Brand new office space in Ottawa (free parking, free coffee & access to on-site gym)
● Health and dental benefits plan
● Employee Assistance Program
● Employee Stock Options Program
● RRSP Matching Program (coming soon!)

Our Commitment to Diversity & Equity

At TryCycle Data Systems, we are committed to fostering a diverse and inclusive workplace where all individuals are valued, respected, and empowered to bring their authentic selves to work. We believe that diversity enriches our organization and drives innovation, creativity, and success. We recognize that diversity encompasses a wide range of backgrounds, experiences, and talents. This comes in many forms, and we are always seeking to add new and different perspectives to the team. We are dedicated to creating an environment where individuals from all walks of life can thrive and contribute their unique skills and insights.

Equity is at the heart of our hiring practices. We are dedicated to ensuring fairness, transparency, and equal opportunities for all candidates, regardless of their race, ethnicity, gender, gender identity, sexual orientation, religion, disability, age, or any other dimension of diversity. In addition, we provide reasonable accommodations to ensure that all candidates have an equal opportunity to succeed in our hiring process, upon request.

We invite all qualified individuals to join us in our journey toward a more diverse and equitable future!

How to Apply

Please apply via BambooHR at https://trycycledata.bamboohr.com/careers/38. We thank all candidates who apply, however, only those selected for an interview will be contacted.