Growth Marketing Manager

Job Title: Growth Marketing Manager
Department: Sales + Marketing (Revenue)
Reports to: CEO
Term: Full-time
Primary Location: Remote in Canada
Salary range: $90,000 – $100,000 with 15% – 20% variable bonus target

Join Our Mission to Transform Association Technology!

At Wicket, we enable associations to thrive using a modern and flexible ecosystem of software. As a remote-first Canadian company, we’re revolutionizing how associations operate and engage with their members through innovative technology solutions.

About Us

Wicket is pioneering the future of association technology with two groundbreaking products:

• Wicket Member™: The world’s first Member Data Platform (MDP), purpose-built to help associations break free from legacy systems and take control of their member data. This revolutionary platform creates a single source of truth for member information while enabling seamless integration with the tools associations use every day.
• Wicket Web™: A powerful web and e-commerce platform built on WordPress and WooCommerce, specifically designed to meet associations’ unique digital presence and online transaction needs.

Our diverse client base includes forward-thinking associations across Canada who are making real-world impact – from organizations shaping public policy to those advancing healthcare standards. By choosing Wicket, you’re not just joining a technology company; you’re joining a mission to help associations realize their highest potential and create positive change in their communities.

Working at Wicket means being part of an innovative team that values thoughtful decision-making, proactive leadership, continuous learning, and collaborative success. If you’re passionate about using technology to empower organizations that make a difference, we want to hear from you!

Learn more about our culture, values, and opportunities at wicket.io/careers

About You

As our Growth Marketing Manager, you will own the strategy and execution of marketing initiatives that fuel our customer acquisition and growth goals. Your work will focus on demand generation, partnership marketing, and sales enablement, supporting our ambitious sales targets in 2025. You’ll also play a key role in strengthening our leadership position in the association technology sector. This role is perfect for someone who enjoys taking ownership of their work, thrives on challenges, and is eager to make a meaningful impact on the growth of our company.

Key Responsibilities:

Strategic Marketing Planning

• Generate the marketing strategy, AOP and budget
• Build scalable marketing processes
• Define marketing metrics and KPIs
• Report on marketing performance

Growth & Demand Generation

• Design and execute ABM and Digital lead generation campaigns
• Implement and manage marketing automation
• Create and optimize conversion funnels
• Plan and execute webinar and live event programs
• Build nurture campaigns
• Track and analyze marketing metrics and optimize ROI

Partnership Marketing

• Develop partner programs
• Manage key strategic relationships
• Coordinate event participation and sponsorships
• Create co-marketing initiatives with partners

Content & Sales Enablement

• Drive thought leadership content
• Create compelling sales collateral including case studies and other assets
  Manage website content strategy
• Support sales pipeline development
• Support proposal development
• Maintain social media presence (LinkedIn focus)

Required Skills and Experience:

Essential Qualifications

• 5+ years of experience in B2B SaaS marketing, with an emphasis on account-based marketing.
• Proven track record in demand generation and marketing automation.
• Strong proficiency in content creation and marketing analytics.
• Experience in partner marketing.

Technical Expertise

• Advanced knowledge of tools like HubSpot.
• Hands-on experience with marketing automation platforms and virtual event management.

Preferred Qualifications

• Background in association industry marketing.
• Data-driven mindset with a focus on actionable insights.

Personality Traits for Success:

• Strategic Thinker: You naturally connect the dots between marketing efforts and business goals, and you enjoy crafting strategies that drive measurable outcomes.
• Hands-On Executor: You’re not just a visionary; you roll up your sleeves to bring strategies to life. You thrive on turning plans into action, ensuring every detail is executed with excellence while maintaining a focus on the bigger picture.
• Creative Innovator: You thrive on developing unique and impactful campaigns, and finding new ways to engage and delight potential customers.
• Data-Driven Decision Maker: You balance creativity with a strong analytical mindset, leveraging data to optimize campaigns and inform decisions.
• Collaborative Team Player: You excel at working across departments, and building strong relationships with sales, product, and partner teams to achieve shared goals.
• Adaptable and Resilient: You’re comfortable navigating a startup’s fast-paced and ever-evolving nature, pivoting strategies as needed to meet objectives.
• Detail-Oriented Organizer: You manage multiple priorities with precision, ensuring every initiative is executed flawlessly and on schedule.
• Customer-Centric Marketer: You understand the importance of customer needs and motivations, and you craft campaigns that speak directly to them.

What we offer:

• A remote-first workplace with the flexibility to work from anywhere in Canada
• Market-competitive compensation aligned with our transparent salary framework
• Employee Stock Option Plan (ESOP)
• Comprehensive health and wellness benefits through Manulife, including:
  • Dental, vision, and prescription coverage
  • Mental health support
  • Paramedical services
  • Virtual healthcare access
  • Out-of-country medical coverage
• MyHSA wellness funds for your physical and mental well-being
• Professional development funds and dedicated EPD (Employee Personal Development) days to fuel your growth
• A collaborative culture built on our core values
• Clear career progression paths and regular performance reviews
• Generous paid time off including:
  • Vacation days
  • Life Days for personal time
  • Your birthday off
• An inclusive workplace that celebrates diverse perspectives and creates belonging
• A bootstrapped, Canadian software company with over two decades of experience
• A vibrant, growing team passionate about driving innovation in the association technology space

We are accepting applications for remote workers from anywhere in Canada.

When you apply please provide a cover letter clearly explaining how your background is a good fit for this position.

Wicket is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.